Honda Urban Explorer

To launch Honda’s first 50cc scooter – The Vision 50, we were tasked with engaging 14-18 year olds with the brand, and the new scooter. We did this by showing them the freedom they could experience if they owned their own.

The campaign included Press, Online, Product Film and Facebook Game where they could ride around their city showing them all the places they could visit along the way. Once they travel 100KM across their chosen city, they get entered into a draw to win a Vision 50, as soon as they go on sale.

Facebook Game:

Play the Facebook Game

Press Ad:

To assist the campaign, Honda also produced an interview with Tinchy Stryder comission by Wieden and Kennedy which can be viewed here.